We SCALED for Mercedes Benz

Overview

The GTLS (Global Training and Learning Systems) is Mercedes-Benz’s proprietary training framework, essential for equipping technicians and sales teams across the globe. This dual-focused system is critical to the company’s operations, with sales training driving revenue and technician training ensuring service excellence. However, training inefficiencies were causing declining sales and costly service errors, prompting the need for intervention.

Challenge

Technician Training Issues: Mechanics lacked practical exposure, leading to errors in servicing critical vehicle components (e.g., airbags, chassis). These errors posed potential safety risks and required senior engineers to step in, increasing costs and delays.

Sales Training Gaps: Sales professionals struggled with declining sales due to outdated and ineffective training methods

Training Process Deficiencies: Existing training relied on theoretical content (PPTs and manuals) with limited real-world simulations, resulting in poor skill retention and confidence gaps.

Journey

Mercedes-Benz entrusted us to reimagine their training process by identifying gaps and creating a more immersive learning experience. We proposed and implemented gamification for technician and sales training through a proprietary desktop and tablet-based application, enabling hands-on virtual practice.